Diageo, the world’s largest premium spirits company and the largest producer of Scotch whisky, has launched an initiative to locate lost and forgotten barrels of whisk(e)y from around the world.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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